Article 21 : Use the Internet To Build and Expand Your Soap Business

This is the last day of our 10-day mini course and we've covered a lot of ground. Here's a recap of the topics that we've discussed:

• Identifying the market for homemade soap
  
  
• Factors that make soap products special in the mind of consumers
  
  
• How to spot trends and apply them to your product
  
  
• Identifying and determining your target market
  
  
• Information you need to create a business plan
  
  
• How to create a unique selling proposition that will make youstand out from the crowd
  
  
• How to determine how much to price your products
  
  
• Communication and trade channels you can use to reach your customers
  
  
• How to offer great customer service

We've covered so much and yet there's still so much more to discuss. If you want to continue to read about the topic of setting up a soap making business, as well as learn the tricks and techniques of making perfectly blended homemade soap, be sure to get a copy of the book "The Super Soap Making Book". This book contains all the information you need to be able to create soap

products and market them successfully.

Now is the best time to get a copy while you can still enjoy a $5.00 discount off the regular price of the book. When you get your copy, you also receive a FREE book called "A Guide To Soap Making 

Essential Oils" which talks about how you can use essential oils to enhance the fragrance of your soap products.

I'm sure you'll agree with me when I say that when it comes to starting something new, having the best sources of information at your fingertips will really make a difference. If you're not sure about this book, you'll be relieved to know that it comes with a 60-day money back guarantee which protects you from spending money on something you don't need. No explanations, no questions - if you don't like the book, just send an email and your purchase gets refunded in full.

This could be the best investment of your soap making career. Learn more about it here:

[your hoplink here]

When it comes to setting up and growing your business, you want to take advantage of inexpensive and effective communication channels to reach out to your customers. And this is precisely what the internet is for. The internet is changing the way we do business. Just take a look at these advantages:

• You can reach a market that goes beyond borders. You can sell internationally.


• Communication is instant and happens in real time, even when you are dealing with somebody halfway across the globe.


• Purchase and payment confirmation also happens instantly.
  
  


• Shipment schedules can be tracked online

In fact, potentially, you can even just set up your business online and make money even if you don't have your products on display in a store somewhere. Your production can take place at home. You limit your spending, but the opportunity for growth is tremendous.

Here are some tips to maximize your presence on the internet:

• Actively participate in forums. Being a good netizen will help you build your credibility and reputation.
  

  
  
• Publish articles. Write articles related to soap making, gift giving, choosing the right kind of soap, etc. In these articles, put a link back to your site for people who would like to learn more.
  

  
  
• Create a mailing list. Get people who are interested in your product to sign up to your mailing list. This will allow you to get in touch with them whenever you have promotions or new products.
  

  
  
• Get a payment gateway for your site. Make it easy for your customers to but from you. Make sure you have payment facilities that they can access to purchase from your site.
  

  
  
• Get affiliates. Affiliates are sort of like freelance sales agents who get a commission for every online sales referral they generate from you. It's a great way to get traffic to your site, and to generate sales.
  

  
  
• Offer live chat. Again, make it easy for your customers to get answers to their questions. Consider the feasibility of allowing a live chat feature on your site.

These are just some of the things you can do. When it comes to the internet, there's a lot of possibilities you can explore to grow and expand your business.

I hope you learned a lot from our 10-day mini course on how to start a soap making business. If you want to learn more, you can always get a copy of, "The Super Soap Making Book", which discusses this topic of setting up a soap business even more. You can learn more about it here:

To learn more !

To your success,

P. S. There's no better time to learn about soap making and starting a soap making business than now. And you can do just that when you get a copy of "The Super Soap Making Book". Here are some of what you will gain from this book:

• Learn expert techniques on how to create perfect batches of soap using various soap making methods


• Learn how to tweak recipes in the book and create your own homemade soap recipes
  


• Safely and confidently handle the chemicals used in soap making


• Be inspired by the various product and packaging ideas discussed in the book
   


• Confidently set up a successful soap making business

Get the full scoop here:

The Super Soap Making Book:
A Beginner’s Guide To Soap Making

To learn more !

NOTE: Picture (s) and content are original and should not be used without permission of the author - Christophe Leroy - aka cleroy61, Copyright 2013, All rights reserved.

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