When
you are starting out, every penny you spend in marketing and reaching
out to customers should count for something. And that is why it is
important to choose well and to evaluate the various communication
medium and channels that you use.
One
of the most popular media that you can use is the Internet. It is
effective and inexpensive to set up. And with sufficient knowledge in
internet marketing, you'll be able to get your message across
to people who are interested in the product that you are offering.
There
are many ways to make use of the Internet. Nowadays, you are limited
only by your imagination and by how much you know about the internet.
Here's a list of the ways that you can use the Internet to make your
product known:
- Create a website
- Leverage on your network of friends by creating an account in the various social networking sites (like Facebook and Multiply)
- Create a seller account in various auction and selling sites (like Ebay)
- Build an affiliate program where you offer a commission to other webmasters who promote and sell your products
- Participate in forums and tell people about your product
- Create articles about your product and post it on various article directories
- Create ads (banner ads, pay per click ads, text ads) and have them posted on relevant sites
Aside
from the internet, there are other non-traditional and even trade
channels that you can use. You can join trade fairs, weekend bazaars
or have your items consigned. You can also organize events such as
soap making demonstrations or soap making classes to get the word
around. You can negotiate for x-deals with media companies like radio
stations or newspapers to plug your product. The nature of these
activities is such that you can keep you business at home while
trying to build your reputation.
Every
time you have marketing activities like the ones mentioned earlier,
it is important to always evaluate how effective it is after every
event.
Understandably,
you may not always expect to immediately turn a profit when you are
starting out and just trying to establish yourself.
And
so, at this early stage, you may want to define efficacy in terms of
how many people you were able to reach or how strongly you were able
to deliver your key communication messages. Later on,
when
you're more established, you'd want to add another measure - and that
would be the sales you generate from that activity or event.
Setting
up a business is something that takes a lot of planning. If you want
to learn more about this topic and about creating your own unique
soap products, be sure to get a copy of "The Super
Soap
Making Book". This book will inspire you and train you, so you
gain skills you need to create wonderfully unique soaps as well as
tips on how to set up a successful soap business. Click on this
link
to learn more:
In
our next email, we will talk about a very important component of any
business - service.
Talk
to you soon,
P.S.
If you haven't checked out the book yet, now's the best time to do
so. It's probably the best investment you'd make towards your goal of
creating perfect soap batches and setting up your own successful soap
selling business. Order now and take advantage of these amazing
offers:
- Enjoy
a $5.00 discount off the regular price - time limited offer!
- Get
a FREE BOOK "A Guide To Soap Making Essential Oils" and
learn how you can personalize your soap products using amazing scent
blends.
- You
are protected by a 60-day money-back guarantee. Get a copy now. If
you don't like it, you can always return it within the guarantee
period. If you are not satisfied, you get a full refund and get to
keep the book and the bonus product for free!
No
need to wait. Click on this link now:
NOTE: Picture (s) and content are original and should not be used without permission of the author - Christophe Leroy - aka cleroy61, Copyright 2013, All rights reserved.
All third party products, brands or trademarks listed above are the sole property of their respective owners. No affiliation or endorsement is intended or implied.
Aucun commentaire:
Enregistrer un commentaire