One
of the biggest mistakes committed by rookie business entrepreneurs is
they try to be everything for everyone. And what happens when you
have this mindset is, you end up appealing weakly to all segments o f
the market.
To
avoid rookie mistakes like this when it comes to soap making and
setting up a soap making business, do some research before taking the
plunge. A good place to start is to get your copy of "The Super
Soap Making Book" before you make any major decisions or
investments. You'll be glad that you did. This book covers all you
need to know to be able to create unique, homemade soap, as well as
tips on setting up your own soap selling business.
You
can check it out here:
When starting out on a soap making business, you need to identify who your target market is. You can define your target market based on demographic and psycho-graphic factors. Demographics refer to characteristics like age, geographic location, purchasing power, etc. Psycho-graphic factors refer to attitude and lifestyle choices.
When choosing your target market, you have to describe it based on these two factors. The more defined or the more specific your definition is, the easier it will be for you to develop a product that will appeal to this market and to get your message across.
For
example, if you plan to design soap products for children, your
target market could be the children themselves or it could also be
the parent. You could define your market in any of these 2 ways:
- Preschoolers, ages 2 to 6, who love to play in the water, who enjoy bringing their toys to the bath, and who love to play with bubbles. They enjoy using products that are colorful and they like the idea of using products that are for kids - and not something that mom and dad also use because that way they can tell their mommy and daddy about their special soap.
- Moms of preschoolers ages 2 to 6 who would like to encourage their children to look forward to a fun bath time and who would like their children to be protected from germs-carrying diseases by staying clean while using mild soap products that will not harm the sensitive skin of young children.
Can
you see how different the components of your product would be, how
different your packaging and the tone of your messages would be just
by defining your target market in a certain way? The end users may be
the same (kids that are 2 to 6 years old), but your product may be
totally different depending on who you decide to market to.
Once
you've identified who you are going to be selling to, the next step
is to create your business plan with this target market in mind. This
is the topic of our next lesson.
Till
then!
P.
S.
Be
sure to check out "The Super Soap Making Book". It is
written for the beginning soap maker and budding soap entrepreneur in
mind. Whether you intend to engage in the soap making craft purely
for fun or also for profit, this is a book that you will find
tremendously helpful.
Right
now, the book is being offered at $5.00 less than its original retail
price. Take advantage of this great deal while it's available!
You
can learn more about this book and the amazing offer by clicking
here:
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