Article 20 : Great Service – What A Big Difference It Can Make!

As products become more and more generic, service becomes an important point of differentiation, a critical factor that determines which businesses survive and which ones fail. Even if you're just starting out, deciding to create great customer service from the start can help you gain loyal customers early in the life of your business.

Creating customer loyalty is such an important part of any business. It's a concern for companies big and small, new and old. And that's because businesses nowadays recognize the importance of

creating positive customer experiences in getting their clients to continue to do business and to get referrals to other potential clients.

From the last mini course, you've probably realized how expensive it can be to gain new customers. To make your initial investment work in marketing to new clients, you have to be able to take care

of your customers and generate repeat business and referrals.

So how can you create great service around your product? Here are some tips to get you started:

1. Identify the points at which customers interact with your product. You have to look at your business from the point of view of the customer to experience and evaluate it the way your customers would. At what points do customers interact with your product? Do they see it on the web? Do they order online? Do they go to your store or a partner establishment? Are they the consumers of the product or is it a gift item that's passed on to other people? Map out these interaction points so that you can see where and how adding services can benefit the customer at those points.

2. Solicit customer feedback. Be proactive in getting your client's feedback, both positive and negative. Talk to you customers so you can see opportunities where you can improve your product and service offerings. Get their opinion and ask them why they prefer to do business with you and not with another company.

3. Make it easy for your customers to get in touch with you. Do not limit yourself to a small set of communication channels. Make yourself available through the internet and through the phone. Make it easy for your customers to reach you. Another thing is do not put too many layers in between you and your customers. This will help you stay attuned to the needs of your customers.

4. Empower your staff. Train them on how to take care of your customers. Give them authority to make certain decisions. Make great customer service everybody's responsibility. Cultivate a business environment that encourages everybody in your business to recognize the importance of keeping your customers happy.

5. Identify the needs of lucrative sub segments of your target market and meet them. As you get to know your customers better, you may be able to observe sub segments of your market that are lucrative and that would pay for additional services. Be sure to meet the needs of this sub segment so that you can continue to grow them. For example, if you have overseas or out of state clients who order your soap products, offering assistance in packing and shipping their orders can be a service feature you can offer them.

In our next - and last - lesson, we'll discuss ways you can use the internet to grow your soap business.

Talk to you soon,

P. S. "The Super Soap Making Book" was written with the beginner soap maker and soap entrepreneur in mind. It assumes zero background knowledge and promises to teach you the tricks and techniques that expert soap makers use to create perfect batches of soap. Whether you intend to engage in soap making as a business or as a hobby, this book will be able to offer you invaluable

information to that end.

To know more about this book, visit this site:

The Super Soap Making Book:
A Beginner’s Guide To Soap Making

To learn more !

NOTE: Picture (s) and content are original and should not be used without permission of the author - Christophe Leroy - aka cleroy61, Copyright 2013, All rights reserved.

All third party products, brands or trademarks listed above are the sole property of their respective owners. No affiliation or endorsement is intended or implied.

Article 19 : On The Subject Of Reaching Out To Your Customers...

When you are starting out, every penny you spend in marketing and reaching out to customers should count for something. And that is why it is important to choose well and to evaluate the various communication medium and channels that you use.

One of the most popular media that you can use is the Internet. It is effective and inexpensive to set up. And with sufficient knowledge in internet marketing, you'll be able to get your message across to people who are interested in the product that you are offering.

There are many ways to make use of the Internet. Nowadays, you are limited only by your imagination and by how much you know about the internet. Here's a list of the ways that you can use the Internet to make your product known:

• Create a website


• Leverage on your network of friends by creating an account in the various social networking sites (like Facebook and Multiply)


• Create a seller account in various auction and selling sites (like Ebay)


• Build an affiliate program where you offer a commission to other webmasters who promote and sell your products


• Participate in forums and tell people about your product


• Create articles about your product and post it on various article directories


• Create ads (banner ads, pay per click ads, text ads) and have them posted on relevant sites

Aside from the internet, there are other non-traditional and even trade channels that you can use. You can join trade fairs, weekend bazaars or have your items consigned. You can also organize events such as soap making demonstrations or soap making classes to get the word around. You can negotiate for x-deals with media companies like radio stations or newspapers to plug your product. The nature of these activities is such that you can keep you business at home while trying to build your reputation.

Every time you have marketing activities like the ones mentioned earlier, it is important to always evaluate how effective it is after every event.

Understandably, you may not always expect to immediately turn a profit when you are starting out and just trying to establish yourself.

And so, at this early stage, you may want to define efficacy in terms of how many people you were able to reach or how strongly you were able to deliver your key communication messages. Later on,

when you're more established, you'd want to add another measure - and that would be the sales you generate from that activity or event.

Setting up a business is something that takes a lot of planning. If you want to learn more about this topic and about creating your own unique soap products, be sure to get a copy of "The Super

Soap Making Book". This book will inspire you and train you, so you gain skills you need to create wonderfully unique soaps as well as tips on how to set up a successful soap business. Click on this

link to learn more:

To learn more !

In our next email, we will talk about a very important component of any business - service.

Talk to you soon,

P.S. If you haven't checked out the book yet, now's the best time to do so. It's probably the best investment you'd make towards your goal of creating perfect soap batches and setting up your own successful soap selling business. Order now and take advantage of these amazing offers:

- Enjoy a $5.00 discount off the regular price - time limited offer!

- Get a FREE BOOK "A Guide To Soap Making Essential Oils" and learn how you can personalize your soap products using amazing scent blends.

- You are protected by a 60-day money-back guarantee. Get a copy now. If you don't like it, you can always return it within the guarantee period. If you are not satisfied, you get a full refund and get to keep the book and the bonus product for free!

No need to wait. Click on this link now:

The Super Soap Making Book:
A Beginner’s Guide To Soap Making

To learn more !

NOTE: Picture (s) and content are original and should not be used without permission of the author - Christophe Leroy - aka cleroy61, Copyright 2013, All rights reserved.

All third party products, brands or trademarks listed above are the sole property of their respective owners. No affiliation or endorsement is intended or implied.